Cricketers will no longer be seen in alcohol and tobacco advertisements, government wrote a letter to BCCI and SAI


It is disappointing to see surrogate endorsements of tobacco and/or alcohol related products by some of the most renowned cricketers and actors during a cricket event like the IPL – Director General of Health Services Atul Goel

BCCI & SAI Logo (Photo Source: Getty Images)

Everyone is aware of how the media controls people’s minds. Nowadays, advertisements of all kinds of products are shown in newspapers, TV, radio and digital media, which also include advertisements related to things like smoking, tobacco and alcohol. Sportsmen are also seen promoting such advertisements, which is sending a wrong message to the youth.

The Health Ministry of the Central Government has now taken a big step in this matter, the Ministry has written a letter to BCCI and Sports Authority of India (SAI), requesting to ban the players from doing advertisements related to alcohol and tobacco.

Atul Goyal targeted IPL

Director General of Health Services Atul Goyal has expressed concern over surrogate advertisements for tobacco and alcohol related products during popular sporting events like IPL. Atul Goyal wrote in the letter,

It is disappointing to see surrogate endorsements of tobacco and/or alcohol-related products by some of the most famous cricketers and actors during cricket events like the IPL. These personalities are role models for millions of youth across the country.

Atul Goel also suggested several measures to address this issue. He suggested that both BCCI and SAI issue directives to players and cricketers within their reach and urge them not to participate in surrogate promotions or advertisements of tobacco-related products. Additionally, he recommended against promoting or advertising such products in stadiums or events organized by these organizations. Atul Goyal wrote at the end of the letter,

Such measures will not only help reduce tobacco consumption among youth but will also strengthen the positive image of sportspersons as advocates of health and fitness.

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