IPL 2024 is going to start very soon. Let us tell you that on Friday, March 22, the first match will be played between defending champions Chennai Super Kings and Royal Challengers Bangalore. It will be played between the two teams in Chepauk. However, before the start of the IPL season, Star Sports, which is also the official broadcaster of the IPL, has already started setting records in terms of viewership.

Let us tell you that before the start of the main tournament of IPL, Star Sports has increased its viewership by 24 percent as compared to the previous year as part of the build-up program. This viewership of Star Sports was estimated at 245 million on March 21, 2024, which is a big record in itself.

Besides, after getting viewership of 245 million fans, Star has also earned watch time of 21.3 billion minutes, which is 26 percent more than last year. From this you can guess that the fan engagement on Star and the interesting way in which the game is being shown on the platform is very impressive.

Viewers are not only staying on these Star shows, but are also watching the entire shows. Also, if the condition of the fans continues to be the same, then Star Sports can make many more records in terms of viewership during the IPL 2024 season starting from March 22.

The star had made special preparations

Let us tell you that even before the start of the main tournament of IPL, Star had brought on its platform interviews of 8 out of the 10 captains of IPL and many other types of off and on the field stories. So now his efforts can be easily seen in the form of viewership.

Also, let us tell you that during the opening ceremony of IPL, celebrities like Akshay Kumar, Tiger Shroff, Kareena Kapoor, Sara Ali Khan, AR Rahman, Vijay Deverakonda and Prabhudeva will be seen spreading colors.