ODI World Cup 2023: Advertisements, airlines and hotels paid off, BCCI pays dues


Sports and management company 21st Century Media has received the highest payment of Rs 39 crore from BCCI.

ICC Cricket World Cup (Image Credit- Twitter)

The Indian cricket team had performed very well in the ICC Cricket World Cup 2023. The team made it to the finals of the World Cup by winning 10 consecutive matches. However, Team India had to face defeat at the hands of Australia in the final of the World Cup.

This was the first time that the entire World Cup was hosted by India. So, India’s advertising, airlines and hotel companies have benefited a lot from this World Cup. The Board of Control for Cricket in India has recently cleared the outstanding bills of all the people.

BCCI gave information

Let us tell you that the information about payment of more than 25 lakhs has been officially announced by BCCI. Among these outstanding payments, BCCI has made the biggest payment to sports marketing company TCM (21st Century Media). The entire marketing work during the World Cup was done by this firm, which also included the mid-innings ceremony during the final match. For this, BCCI has paid Rs 38.60 crore to this firm.

Apart from this, Rs 23.47 crore has been paid to Media Investment Group M for media management. Whereas Vistara has been paid Rs 8 crore for its services, DNA Entertainment has been paid Rs 6.9 crore and Akasha Air has been paid Rs 3 crore.

Apart from this, BCCI has paid Rs 2.9 crore to transport company KTC India Pvt Ltd, Rs 2.5 crore to ITC Hotel and Rs 2 crore to Spyjet. Also, these payments do not include information on minor expenses of the tournament before November 2023.

So, roughly, BCCI has paid Rs 16 crore to the airlines which include Akasha, SpiceJet and Vistara Airlines. Also, BCCI has paid Rs 10.4 crore to the hotels in which the players stayed during the World Cup. These hotels include hotels like Radisson Blu, ITC, Taj and Nariman Point.

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