Smriti Mandhana gets big benefit after winning WPL 2024 trophy, ‘Brand Value’ will increase by 30 percent


Royal Challengers Bangalore’s performance in WPL 2023 was disappointing. But then Smriti Mandhana improved her captaincy skills, and emerged as a great leader.

Smriti Mandhana (Photo Source: X/Twitter)

Royal Challengers Bangalore Men’s team has been chasing the trophy since IPL 2008. The team has also reached the finals thrice, but every time the dream has been shattered. Royal Challengers Bangalore Women’s team has created history by winning the trophy in the Women’s Premier League 2024. Under the captaincy of Smriti Mandhana, RCB has become champion by defeating Delhi Capitals. Smriti Mandhana and the team have made the dream of RCB fans come true.

Royal Challengers Bangalore’s performance in WPL 2023 was disappointing. But then Smriti Mandhana improved her captaincy skills, and emerged as a great leader. Smriti Mandhana’s WPL win has brought her and her teammates into the limelight. According to many brand experts, Smriti Mandhana’s brand value is guaranteed to increase after the WPL win.

Smriti Mandhana’s brand value is going to increase by 30 percent

Speaking on MSN, Aviral Jain, Managing Director, Valuation Advisory Services, Kroll, said, ‘Their brand value currently stands between US$10-12 million, which is expected to grow by around 30 per cent by the end of the year with the growing brand portfolio and fees.’

Aviral Jain further said, ‘This achievement has brought her (Mandhana) into limelight, many brands would like to make Smriti Mandhana their brand ambassador. In future, the men’s and women’s teams of Royal Challengers Bangalore can be seen together in the ad.

Will RCB team win the double trophy this year?

IPL 2024 is scheduled to start from March 22, the first match of the season will be played between Royal Challengers Bangalore and Chennai Super Kings. Royal Challengers Bangalore’s last season was nothing special, the team was ranked sixth in points with 7 wins and 14 points in 14 matches. The confidence in the team was visible at the RCB Unbox Event on March 19. Virat Kohli had said that this year the team will show full strength to double the trophy.

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