The International Cricket Council (ICC) announced on 27 December that the recently played in India ICC Cricket World Cup 2023 Breaking all broadcast and digital records, it has become the biggest ICC tournament ever. The ICC said that the ICC World Cup 2023 has crossed the 1 trillion total minutes on broadcast mark, which includes new technical innovations such as vertical video feed.

The ODI World Cup 2023 saw an increase of 38% compared to the 2011 edition played in India and 17% compared to the 2019 World Cup in England. The 2023 World Cup final between India and Australia is the most watched ICC match with 87.6 billion live viewing minutes worldwide, which is 46% more than the last time the hosts reached the final in 2011.

After India, Australia has the most watched CWC 2023

Disney Star Network recorded 422 billion viewing minutes in India alone, up 54% from 2011 and up 9% from 2019. If we talk about the figures outside India, there has been a significant increase in the number of people watching the World Cup in the United Kingdom and Australia. 800 hours of live coverage was seen in the UK, resulting in over 5.86 billion minutes of live match viewing.

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Australia, on the other hand, recorded 3.79 billion minutes of watch time from 602 hours of live coverage, up 92% from 2011. 9.1 million people came to Australia to watch the 2023 World Cup, three million more than 2019. Meanwhile, total viewership from Pakistan stood at 237.12 billion viewing minutes. The World Cup 2023 has become the most digitally-engaged ICC event ever with 16.9 billion video views on digital platforms.

Virat Kohli made a big contribution

A funny incident of Glenn Maxwell overcoming pain against Afghanistan has been viewed 50 million times. The video of India’s star batsman Virat Kohli breaking Sachin Tendulkar’s ODI record was viewed 78 million times while the video of him hugging him got 40 million views on Instagram. Additionally, Virat Kohli contributed 39 million video plays on Instagram by taking a wicket against Scott Edwards of Netherlands.

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